How the ideas travel

Ideas for people building hard things.

Greenridge Media publishes the thinking behind the group: books, essays, and a newsletter for operators building in difficult terrain.

Why Greenridge Media

The thinking behind the group, published in the open.

Operators building in regulated, high-stakes industries get books, essays, and a newsletter written from inside the work, not from the outside looking in.

Written by operators

The people running regulated businesses, not journalists reporting on them from the outside.

Built for difficult terrain

Medicine, finance, and law, where the stakes are high and the rules are real.

Free and in the open

The ideas that run our own companies, published for anyone building alongside us.

A standing library of how we actually operate, free to read and put to work.

What we do

We publish the group's thinking as books, long-form essays, and a newsletter for operators.

Who it's for

Founders and operators building in regulated, high-stakes industries.

What you get

Books, essays, and a newsletter you can read free, drawn from how Greenridge runs its own businesses.

The arm

How the ideas travel.

We write because the businesses we run are hard to explain in a pitch. A holding company that builds software for doctors, holds securities licenses, and invests in border-region founders needs somewhere to show its work. Media is how the ideas travel.

It sits alongside the group's operating and regulated lines, a place for the ideas that make the rest of the work sharper, and a front door for the people we most want to meet.

Carries the ideasHow the group's thinking reaches operators, founders, and clients.
Built to lastBooks and frameworks with a long shelf life, not disposable content.
For buildersWritten for founders, operators, and investors doing the work.
Get in touch

Publish, partner, or just talk shop.

Working on a book, a series, or an idea that fits the Greenridge shelf? We would love to hear about it.

Email the team
Leadership

A partner-led company.

The people who build our businesses stay on to run them, and every one of them answers to the same high standard of care.

Amy Herrera

Amy Herrera

Chief Operating Officer

Co-founder and board director of Lifted Ventures, a profitable CPG, distribution, and e-commerce company serving customers nationwide, and a six-year PepsiCo veteran across key-account and foodservice sales. A Captain in the U.S. Army Reserve who oversaw S1 operations for a 600-soldier aviation battalion, decorated with the Army Achievement and Benjamin Harrison Medals and a Distinguished Honor Graduate of her officer leadership course. She holds an MBA, earned with a 4.0, from Liberty and a degree from Texas A&M.

Ben Kushner

Ben Kushner

Chief Technology Officer

CEO of Greenridge Technologies, leading engineering and the group's technology platform. A games and software engineer trained at Rensselaer Polytechnic, he shipped Low Poly Mouse Game to Steam with 5,000+ downloads, has published multiple App Store titles, and placed first in New Jersey in the TSA Video Game Design competition. Previously a controls engineer at Universal Creative.

Christina Paris

Christina Paris

Chief Financial Officer

Founder & CEO of Paris CFO Strategies, with a private-equity background and more than a decade of accounting leadership across Aprio, Wipfli, and American Axle & Manufacturing, where she served as assistant controller. She holds a Master of Accounting from Indiana Wesleyan and leads finance, reporting, and the operating model across the group.

Roberta Vassallo

Roberta Vassallo

Chief Legal & Compliance Officer

A securities attorney barred in New York and the District of Columbia, Roberta spent over 15 years inside the regulators she now helps clients navigate, Senior Counsel in the SEC's Office of Compliance Inspections and Examinations, Principal Counsel for Enforcement at FINRA, and Senior Regional Attorney at the FDIC. She is CLO of Greenridge Group, CEO of Greenridge L&C Advisors, and CCO of Greenridge Wealth, advising on Regulation D and blue sky compliance, investment adviser registration, multi-state money transmitter licensing, venture fund formation, and more. JD, California Western School of Law (Dean's Honor List); PhD, Washington University in St. Louis.

Spencer Gareiss

Spencer Gareiss

Founder & Chief Executive Officer

Founder & CEO of Greenridge Group and author of Mental Models. At Robinhood he built Robinhood Derivatives from zero to one and led launches across short selling, the Legend trading ladder, the Cortex scanner, and Robinhood Ventures, earning the firm's Founder's Award. He is co-founder of /mkt and chairman of Lifted Ventures, holds the Series 7, 24, 79, 65, and 3, and passed CFA Levels I and II in the 99th percentile. A summa cum laude graduate of Arizona State (Barrett Honors) and a Captain in the U.S. Army Reserve, decorated with the Army Commendation Medal.

Micale Allen

Micale "Mick" Allen

Managing Partner

A Managing Partner operating at the intersection of sports finance, institutional partnerships, and venture strategy, Micale leads market expansion, enterprise revenue, and deal origination at Greenridge Group. He serves as Senior Vice President of Business Development for Blockchain Market (/mkt) and Director of Bowl Partnerships for the U.S. Army Bowl. At X10 Capital and Big League Advantage he sourced equity investments in future athlete earnings, and at the NFL Players Association he ran event logistics and player marketing. MS, SNHU; BS, Morgan State. Recognized by Front Office Sports, Forbes the Culture, and the National Football Foundation.